This policy explains what personal data Tribu collects, why, and what rights you have. It covers three groups of people: visitors to tribudata.com, the clients and prospects who contact us, and the people who take part in our studies (respondents).

1. Who we are

Tribu Data, Buenos Aires, Argentina, is the data controller for the processing described here. For anything related to your personal data, write to info@tribudata.com.

2. Data we collect

Website visitors. Technical data (IP address, browser, device, pages viewed) and interaction events (clicks on the free pilot button, video plays, form starts), collected through our analytics tool and the cookies described in section 8.

Prospects and clients. What you send through our forms or by email (name, company, role, work email, country and your business question), contract and billing details, and the files and datasets you share with us for a study.

Respondents. Your answers in our surveys and interviews, your screening answers (category purchase, profile) and basic technical data from the device you answer on. We recruit through digital ads; the ad platform's own processing is governed by its privacy policy. We ask for contact details only to administer an incentive or a follow-up interview, and we keep them separate from your answers.

3. Why we use it

To run studies and deliver findings to our clients (performance of a contract with clients; consent of respondents). To answer your enquiry and run the free pilot (steps prior to a contract and our legitimate interest in business communication). To screen respondents and keep data quality: detecting duplicate, careless or fraudulent answers (legitimate interest). To improve our methods and tools, using aggregated or anonymised data (legitimate interest). To measure and improve the website (consent where cookies require it). To comply with legal obligations.

4. How we use AI

Our analysis is done by software agents under the supervision of Tribu's researchers. Before analysis, respondent data is pseudonymised: direct identifiers are removed or replaced by codes. Data from a study is used only for that study and never to train models for other clients or third parties. Where we use external AI providers, we do so under contractual terms that prohibit them from using the data to train their models.

5. Who we share data with

We never sell personal data. We share it only with service providers that help us operate (cloud hosting and storage, survey and interview platforms, ad platforms for recruitment, analytics, AI providers, invoicing), under contracts that limit what they may do with it; with our clients, who receive findings in aggregated form and verbatims without identifying details, never a respondent's identity; and with authorities, when the law requires it.

6. International transfers

Tribu operates from Argentina and runs studies in Latin America, the United States, the United Kingdom, Europe and Asia, so data may be processed on servers outside your country. When data of people in the EU or the UK is transferred, we rely on standard contractual clauses or on an adequacy decision; Argentina holds an EU adequacy decision.

7. How long we keep it

Enquiries and pilot requests: 12 months after the last contact, unless a project follows. Client project data: for the duration of the contract and three years afterwards, then deleted or anonymised, or earlier if the client asks. Respondent answers: pseudonymised for analysis and kept for 12 months after the study is delivered, so that every number can be re-run and audited; contact details for incentives are deleted within 30 days of payment. Website analytics: 13 months.

8. Cookies

tribudata.com uses strictly necessary cookies and, with your consent, analytics cookies to understand how the site is used. You can change your choice at any time from the cookie settings link in the footer.

9. Your rights

Depending on where you live, you can ask to access the personal data we hold about you, correct it, delete it, restrict or object to its processing, receive it in a portable format, and withdraw your consent at any time. Respondents can leave a study at any point. To exercise any right, write to info@tribudata.com; we answer within 10 business days. You can also complain to your data protection authority: in Argentina, the Agencia de Acceso a la Información Pública (AAIP); in the EU, your national authority; in the UK, the ICO.

10. Security

Data is encrypted in transit and at rest, access is limited to the people working on a study, and every step of our analysis runs as code, so it can be audited and reproduced. No system is completely secure; if a breach affects your data, we will inform you and the authorities as the law requires.

11. Minors

Our website and our studies are intended for adults. We survey people under 18 only when a study requires it and with the consent of a parent or guardian.

12. Changes

We may update this policy; the date at the top shows the current version. Material changes are announced on the site.

These terms cover the use of tribudata.com and Tribu's research services, including the free pilot. A signed proposal or master services agreement prevails where it differs.

1. Who we are and what these terms cover

These terms govern the use of tribudata.com and the research services provided by Tribu Data ("Tribu", "we"). By requesting a free pilot or commissioning a study, you ("the client") accept them. A signed proposal or master services agreement prevails over these terms where they differ.

2. The free pilot

One business question, answered in about one week, at no cost, with Tribu's own recruitment, its technology and the full agent swarm, presented by one of our experts. It is open to companies and organisations evaluating Tribu's services, one pilot per organisation. Tribu may decline or adjust a request, for example in categories or countries where recruitment is not feasible, or for questions that need more than a pilot can cover. Tribu defines the sample, the methods and the depth of the pilot; the week starts when the question and the target are agreed. The pilot commits neither party to further work. Pilot deliverables are provided for the client's internal evaluation.

3. Paid studies

Each study is described in a proposal: scope, sample, methods, deliverables, timeline and fees. The proposal and these terms form the agreement. Changes in scope are agreed in writing and may change fees and timelines.

4. What the client provides

The brief, the information needed to define the target and, for data integration work, the client's own data. The client warrants that it has the right to share that data and that doing so complies with applicable law and its own privacy commitments. Timelines depend on the client's inputs arriving on time.

5. Deliverables and ownership

Once fees are paid, the client owns the deliverables prepared for it (reports, decks, tables and simulators) for use within its organisation and with its advisers. Tribu retains all rights to its methods, tools, software, agents, code, templates, questionnaires and know-how, and may reuse them for other clients. Tribu may use anonymised, aggregated learnings from its work to improve its methods, never identifying the client, its brands or its respondents. Clients may not resell deliverables, present them as Tribu's endorsement, or use Tribu's name or logo publicly without written consent.

6. AI-assisted research

Our analysis is produced by AI agents under the supervision and final approval of Tribu's researchers. Findings are evidence-based estimates from samples and models; they carry the uncertainty inherent in research and are not guarantees of market outcomes. Business decisions taken on the basis of the findings are the client's own.

7. Respondents and personal data

Tribu recruits and handles respondents according to its Privacy policy and the codes of conduct of the research industry. The client receives findings in aggregated form and verbatims without identifying details, and undertakes not to attempt to identify respondents or to use their data for purposes other than research.

8. Confidentiality

Each party keeps the other's confidential information confidential and uses it only for the project. Tribu signs an NDA on request. This obligation survives the end of the project for three years.

9. Fees and payment

Fees, currency and payment schedule are set in the proposal. Unless stated otherwise, invoices are due within 30 days. Late payment may suspend work. Taxes are added where applicable.

10. Warranties and liability

Tribu provides its services with professional care and skill; except as stated here, no other warranty is given. The free pilot is provided as is, at no charge, without liability beyond what the law requires. For paid studies, Tribu's total liability is limited to the fees paid for the study concerned, and neither party is liable for indirect or consequential losses, including loss of profit. Nothing in these terms limits liability that cannot be limited by law.

11. The website

The content of tribudata.com (texts, designs, videos, code) belongs to Tribu or its licensors. You may browse the site and share its pages; you may not copy, scrape or reuse its content commercially without permission. Links to third-party sites are provided for convenience; their content is their own.

12. Cancellation and termination

Either party may end a project in writing. Work done up to that point is invoiced, including costs already committed, such as recruitment. Tribu may suspend or end a project if the client breaches these terms or uses the service unlawfully.

13. Governing law and disputes

These terms are governed by the laws of the Argentine Republic. Disputes are submitted to the ordinary commercial courts of the City of Buenos Aires. For clients outside Argentina, mandatory local rules remain unaffected.

14. Changes and contact

We may update these terms; the date at the top shows the current version. Questions: info@tribudata.com.