A survey that converses: qualitative depth at quantitative scale.
Next generation market research
The rigor of market research experts. The power of an AI swarm.
The discipline of classic market research. The reach of cutting-edge AI. Nothing lost in between.
Inside the engine: how the swarm attacks one question
Your question ·
Your swarm is ready.
112 AI agents and 4 techniques, analyzing answers from real category buyers we recruit for your question. Our market research experts train the agents and interpret every finding.
How the swarm would attack your question. The real study starts with recruiting.0AI agents · this study
Real category buyers · recruited fresh
Arbiter · 3 of 4 converge
✓ Approved by a Tribu researcher
600+ studies for the brands that already put us to work
ICBC
29 countries · 5 continents · 17 industries · all clients and cases →
How we work
How we work — people lead, the swarm amplifies.
A team of senior researchers runs every study. The AI swarm works inside the steps, never instead of them.
01
We frame the decision with you
A workshop with your team to pin down the decision on the table and the questions that must be answered. No form, no template.
02
We design the study
Questionnaire, stimuli and sample built for your question. We redesign concept boards so every idea competes on equal footing, and we add what the brief didn't ask but the decision needs.
03
We analyze from every angle
Fresh, verified buyers answer. Up to 140 AI agents run 2–4 competing techniques per question, cross-check each other and challenge every finding. Our researchers approve the conclusion and the storyline before a single slide is made.
04
We sit down and decide what to do
A working session with your team: what the data says, what to do on Monday, what to validate next. You keep a researcher on call after delivery.
The swarm gives us depth and speed. The judgment is ours — and it's on our name.
Watch · 2 min
How Tribu turns a study into insights.
The agent swarm, step by step: from raw survey data to a story with four human approvals.
How the swarm works · 2:07 · with sound · CC EN / ES
One method
Real people answer. Experts decide. AI agents analyze.
Every study runs on the three. In the middle, always, senior researchers who frame the question, train the swarm on your category and decide what the results mean.
Real people
97%real category buyers
Real buyers. No panels.
Recruited from scratch for every study through targeted ads. Fresh answers, verified category purchase.
How we recruit →
Market research experts
4human approvals
Judgment stays human.
Senior researchers frame the question with you, train the agents on your category and approve every finding before it reaches you.
The people behind the swarm →
AI agents
140agents per study, up to
A swarm, not one model.
Several techniques attack every question in parallel. An arbiter keeps only what converges; a verifier recomputes every number.
How the swarm works →Technology · built in-house
Seven tools. All built in-house.
The technologies are the tools; the swarm is the team that uses them, all at once, on your question. Open any of them to see how it works.
01
DeepQueryA survey that converses: qualitative depth at quantitative scale.
Explore →02
FES · Brand VoltageWhat really matters on three layers: the drivers of your brand, ranked.
Explore →03
Chi² MapWhich attributes each brand really owns, beyond its size.
Explore →04
TribesSegments built on behavior and attitudes, not demographics.
Explore →05
Conjoint LabWhat each attribute and price point is really worth.
Explore →06
ForesightToday’s weak signals, projected into tomorrow’s trends.
Explore →07
Data IntegrationYour sales, CRM and trackers, analyzed with our fresh data.
Explore →Illustrative outputDeepQuery
Free pilot · The best way to know us is to test us
Give us one question. In a week, you have the answer.
Start a free pilot →One question · One week · Free
Not sure which one you need? You don't have to be.Bring us the question; the swarm picks the technology →
In numbers
Deeper answers, more certainty, in a fraction of the time.
In numbers
Projects delivered600+
Countries, on five continents29
Real category buyers in every study97%
AI agents per study, up to140
Faster than traditional agencies3×
Built for serious work
Rigor you can audit.
Respondents
Real people, verified.Screening questions confirm category purchase; quality agents flag careless, duplicate or contradictory answers.
How we recruit →Traceability
Every finding carries its trail.The techniques that produced it, the arbiter's call, the verifier's recomputation and who approved it.
See the trail →Judgment
Four approvals, by name.The questions, the conclusion, the storyline and the final deck — each one signed by a senior researcher.
The experts →Your data
Yours, and protected.Respondent data anonymized; your data never trains anything outside your study.
Privacy →01 · THE QUESTIONSThe questionsAfter the workshop, a senior researcher approves what the study must answer and how the swarm will attack it.
02 · THE CONCLUSIONThe conclusionWe read every finding, test it against the business, and only then approve what the study says.
03 · THE STORYLINEThe storylineWe decide the order of the argument before any slide is designed.
04 · THE FINAL DECKThe final deckChecked line by line, then presented by us in person.
Free pilot
Give us one question. In a week, you have the answer.
Senior researchers frame it with you, the swarm attacks it from every angle, and we sit down to decide what to do. The best way to know us is to try us.
Pablo Gazzera · CEO & FounderRodrigo Jiménez · CMO & Strategy
Agent Swarm
Up to 140 AI agents behind every study.
Several techniques per question. An arbiter weighs them. Our strategists sign off.
97%
Real people
Every answer comes from a real buyer, recruited for your question.
140
AI agents
Up to 140 per study, sized to your question.
2–4
Techniques per question
They attack it in parallel, blind to each other.
1
Arbiter
Convergence is proof. Divergence is a finding.
4
Expert approvals
The questions, the conclusion, the storyline and the final deck — signed by senior researchers.
00 · Data
It starts with raw survey data.
Real answers from real category buyers, in hours.
01 · Architect
An architect agent builds the team.
It reads the brief and sizes the swarm: about 15 agents in fast mode, up to 140 in full mode.
02 · Analysis
Every question, attacked several ways.
Two to four techniques per question, blind to each other.
03 · Arbiter
An arbiter weighs the techniques.
Convergence is proof. Divergence is a finding.
04 · Verify
Independent agents check every finding.
Every number recomputed. A devil's advocate tests the alternative.
05 · Story
Then the story, with four human approvals.
Senior researchers approve the questions, the conclusion, the storyline and the final deck.
Free pilot · The best way to know us is to test us
Give us one question. In a week, you have the answer.
Start a free pilot →One question · One week · Free
Why it matters
What the swarm gives you: insight no single analyst can reach.
DeeperEvery question, from every angle.Several techniques per question find the drivers one method misses.
More reliableOnly what converges survives.Findings are cross-checked; where methods disagree, that's the insight.
FasterUp to 140 agents in parallel.Results in days, not weeks.
Expert-ledJudgment stays human.Our experts train the agents and approve every conclusion.
Who does what
It's not all done by AI. Experts lead. AI accelerates.
Market research experts
The strategy is human.
- Set the strategic approach with you
- Train the AI on your category
- Analyze the data and interpret every finding
- Turn it into a recommendation
AI agents
The analysis is faster and deeper.
- Several techniques on every question
- Thousands of answers analyzed in hours
- Hidden patterns brought to the surface
01 · ExpertsFrame the question and train the AI
→
02 · AI agentsRun the analysis, fast and deep
→
03 · ExpertsInterpret and recommend
Every finding, traceable
Every number with its trail.
Finding #14 · "They forget the brand at the shelf"trail
DeepQuery · follow-up #31,247 open answers coded; "price" fades, memory surfaces
codedChi² Map · image gapsShelf presence: norm for the brand, owned by a rival
testedRetention modelMemory .61 · distance .48 · habit .35 · price .22
weighedArbiter3 of 4 techniques converge on memory; price is the divergence
3 of 4VerifierEvery number recomputed from the raw data
recomputedDevil's advocate · "is it price?"Tested the alternative reading; it does not hold
rejectedApproved by a senior researcher · slide 14"Price was the easy story. The data says memory. We led with memory and kept price as the divergence to watch."
approvedEvery finding carries its trail: the people, the techniques, the arbiter's call and who approved it.
Up to 140 agents. Several techniques per question. Deeper insights, and the judgment stays human.
Free pilot
Give us one question. In a week, you have the answer.
Free. Real people, our technology and the full agent swarm.
Technology
We build the technology we research with.
Every tool is developed in-house by Tribu. The technologies are the tools; the swarm is the team that uses them, all at once, on your question. Open any of them to see how it works.
7 tools100% developed in-houseImproved every weekTrained by our market research experts
From routine to frontier
If it matters to your business, we can research it.
Every kind of research, from discovery to testing to tracking. We never box your question into a product.
Tap a question to see how the swarm would attack it.
Deep-dive tools
To dig deeper: they get to the why behind every answer.
Advanced data analytics
Statistics, machine learning and simulation that turn data into decisions.
What really matters on three layers: the drivers of your brand, ranked.
Which attributes each brand really owns, beyond its size.
Segments built on behavior and attitudes, not demographics.
What each attribute and price point is really worth.
Today’s weak signals, projected into tomorrow’s trends.
Your sales, CRM and trackers, analyzed with our fresh data.
Tracking services: Brand Pulse, Trend Radar and Predict.
Not sure which one you need? You don't have to be. Bring us the question; the swarm picks the technology.
Start a free pilot →One question · One week · Free
Free pilot
Give us one question. In a week, you have the answer.
Free. Real people, our technology and the full agent swarm.
Recruitment
Real buyers. No panels.
We recruit every study from scratch, through targeted ads.
Recruitment
Real buyers. No panels.
We recruit every study from scratch, through targeted ads. People who have never answered a study like yours.
97%real category buyers at Tribu
FreshNo panel fatigue.
RealActual category buyers.
UnbiasedNo learned answers.
FastData in hours.
Tribu: new respondents, recruited for this study only.
How we recruit
From your target to real data, in hours.
Every study is recruited from scratch, by us. No panel in between.
- 01Define the targetWith you: category, brands, frequency, profile and country.
- 02Reach them with adsTargeted digital ads find real buyers where they already are.
- 03They registerInterested buyers sign up and answer the screener.
- 04Data in hoursFresh respondents enter the study the same day.
- 05Real-time processingData flows straight to the swarm as it arrives.
Free pilot · The best way to know us is to test us
Give us one question. In a week, you have the answer.
Start a free pilot →One question · One week · Free
Panel vs. Tribu
The best analysis can't fix bad data.
97%
real category buyers
<70%
industry average
Panel
The same faces, study after study.
Tribu
Sponsored · targeted adDo you buy in this category?Share 10 minutes with us.
↓ THEY REGISTER
New respondents, recruited for this study only.
The problem with panels
Most research is answered by people who answer research.
● Typical online panel
- Professional respondents, dozens of surveys a month
- Fatigue and learned answers
- Category purchase hard to verify
<70%real category buyers
● Tribu recruitment
- Recruited fresh for every study, with targeted ads
- Spontaneous answers, no survey habits
- Verified buyers of your category
97%real category buyers
Fresh.No panel fatigue.
Real.Actual category buyers.
Unbiased.No learned answers.
Fast.Data in hours.
Better data. Deeper insights.
Free pilot
Give us one question. In a week, you have the answer.
Free. Real people, our technology and the full agent swarm.
Clients
The brands that trust us.
In numbers
Projects delivered600+
Countries, on five continents29
Real category buyers in every study97%
AI agents per study, up to140
Faster than traditional agencies3×
Clients
Tap a brand to see the kind of question it brought.
Tap or hover a brand. Questions shown by category are illustrative until each client approves.
Food & beverages
- Heineken
- Schweppes
- Philadelphia
- Aldor
- Pin Pop
- Yogueta
Personal & home care
- Henkel
- Schwarzkopf Professional
- Palette
- Moco de Gorila
- Keratin Color
- Church & Dwight
- Dial
Financial services
- ICBC
- BanCoppel
Retail
- Coppel
- Dollar City
Automotive
- Firestone
Media & telecom
- La Nación
- Telecentro
Other industries
- Kamet
- Konzil
- Xtreme
- Topcret
Free pilot · The best way to know us is to test us
Give us one question. In a week, you have the answer.
Start a free pilot →One question · One week · Free
Free pilot
Your question could be the next case.
Free. Real people, our technology and the full agent swarm.
Our people
Fully integrated. That's why we're faster and more accessible.
Recruitment, technology and analysis under one roof. No handoffs between vendors: 3× faster and far more affordable.
The question comes first
We don't sell research products. We solve business problems.
There is nothing we can't research. Every program starts with the question you need answered and the decision that depends on it.
- 01Your questionWhat decision needs to be made, and who makes it?
- 02The designThe technology and protocol that fit it, and a swarm sized for it.
- 03Real peopleCategory buyers recruited from scratch for this study.
- 04The swarmSeveral techniques attack the question, compare and go deeper.
- 05Your answerFindings mapped to your decision, read by our experts.
Why Tribu
The best of both worlds.
For 30 years, research built the protocols that separate insight from opinion. Then AI changed what is possible. Most players chose one side. Tribu was built to join them.
Traditional agenciesRigor.
Real samples, proven protocols, expert judgment.
But 6–8 weeks, big budgets and small samples.
AI-only toolsSpeed.
Answers in hours, at low cost.
But no sampling, no method, sometimes no real people. Fast noise.
TribuRigor × AI.
Real people and research protocols, analyzed by a swarm of AI agents and interpreted by market research experts.
Deep, fast and accessible.
Side by side
| Compare | Traditional agencyRigorous, but slow | AI-only toolsFast, but no method | TribuBoth |
|---|---|---|---|
| Respondents | Panels | Panels or synthetic answers | Real buyers, recruited fresh |
| Analysis | One analyst, one method | One model | Up to 140 agents, 2–4 techniques per question |
| Who you work with | A research team, over 6–8 weeks | No one — a dashboard | Senior researchers, from the first workshop to the final working session |
| Time | 6–8 weeks | Hours | Days |
| Cost | High | Low | −30–50% vs. traditional |
Traditional agency
Panel provider
+ weeks, + cost
Fieldwork house
+ weeks, + cost
Tabulation
+ weeks, + cost
Analysts
Tribu
RecruitmentTechnologyAnalysis
NO HANDOFFS · THE SWARM WORKS IN PARALLEL
3×
faster than traditional agencies
days
results in days, not weeks
−30–50%
cost versus traditional research
Free pilot · The best way to know us is to test us
Give us one question. In a week, you have the answer.
Start a free pilot →One question · One week · Free
Fully integrated
3× faster. Far more accessible.
Recruitment, technology and analysis under one roof. No handoffs between vendors.
RecruitmentOur own. No panel vendors.
TechnologyBuilt in-house.
AnalysisThe swarm plus our experts.
Traditional agency4 vendors · 3 handoffs
Panel provider
Fieldwork
Tabulation
Analysts
Start6–8 weeks
Tribu1 team · 0 handoffs
Recruitment · Technology · Analysis
StartDone in days
3×faster
Results in days, not weeks. No handoffs between vendors.
−30–50%more economical
Lower cost than traditional research. No margins stacked on margins.
Why Tribu
Why Tribu.
01We start with your question.We solve business problems. Nothing we can't research.
02Real people. No panels.97% real category buyers, recruited for every study.
03A swarm of AI agents.Up to 140 agents. Deeper analysis than ever before.
04Experts in the loop.They train the agents and interpret every finding.
05Technology built in-house.DeepQuery, FES · Brand Voltage, Chi², Tribes and more.
063× faster. −30–50% cost.Fully integrated: recruitment, tech and analysis.
The best of both worlds: AI depth + expert judgment
Contact
Miami, 29 countries.
Email
simon@tribudata.comWe answer within one business day.
Office
Miami, USALATAM, the US, the UK, Europe and Asia.
Free pilot
Give us one question. In a week, you have the answer.
Free. Real people, our technology and the full agent swarm.
Talk to a researcher
Tell us the decision on the table.
A senior researcher writes back within one business day. Or start with a free pilot: one question, one week, no cost — real people, our technology and the full agent swarm.
01Send your question.
02We recruit and run the swarm.
03Your answer, in a week.
- Coca-Cola
- Unilever
- Nestlé
Office
Miami, USAStudies in LATAM, the US, the UK, Europe and Asia.
Pablo GazzeraCEO & Founder
Rodrigo JiménezCMO & Strategy
Questions
What people ask us first.
The method, the people behind it and how working with us looks in practice.
The method
What do your market research experts actually do?
Everything that requires judgment. We frame the decision with your team, design the questionnaire and stimuli, approve the questions, the conclusion, the storyline and the final deck, and present the results in a working session. The swarm does the heavy analytical lifting; it never decides what the study means.
Is Tribu a self-serve AI survey tool?
No. You don't get a dashboard and a login — you get a team. Real buyers answer, AI agents analyze, and researchers you can call by name frame, decide and present.
Is this AI-generated research?
No. A team of senior researchers frames, designs and signs off every Tribu study, and every answer comes from a real person we recruit for that study. We never replace respondents with simulated or synthetic answers.
AI comes in after the data is collected: a swarm of specialized agents analyzes those answers with several techniques at once, at a depth a single analyst cannot reach in the same time. Our market research experts design the study, train the agents on your category and interpret every result. AI does the depth; people do the judgment.
What exactly is the agent swarm?
A team of specialized AI agents built for each study. An architect agent reads your questions and the questionnaire and sizes the team: about 15 agents in fast mode, up to 140 in full mode.
Analyst agents attack each key question in parallel, each with a different technique and without seeing each other's work. An arbiter compares what they find. Independent agents recompute every figure, and a devil's-advocate agent tests the alternative explanation. Only then does a finding move on to our experts. Every deck reports how many agents worked on it.
Why several techniques per question instead of one?
Because one method only sees what it was built to see. When two to four techniques reach the same answer independently, you can act on it with confidence.
When they disagree, the gap is often the most valuable finding. A typical example: people say they stopped buying because of price, while the model shows the real drivers were memory and distance to the shelf. One method alone would have given you the wrong answer.
Can the AI get it wrong? How do you control it?
Any analysis can be wrong, which is why the swarm is built to challenge itself. Techniques are compared against each other, an independent agent that never saw the analysis recalculates each number and its base, and a devil's-advocate agent looks for the alternative explanation. Findings that don't hold are rejected before they reach a slide.
On top of that, nothing leaves Tribu without the sign-off of a senior researcher.
The people we interview
Who are the respondents?
Real buyers of your category, recruited from scratch for each study through targeted digital ads. We define the profile with you (category, brands, frequency, demographics, country), reach those people where they are, and screen them before they enter the study.
Most of them have never answered a study like yours. In our studies, 97% of respondents are real category buyers, against an industry average below 70%.
Why don't you use panels?
Panels reuse the same people study after study. Over time they become professional respondents: they learn what researchers want to hear, answer faster and with less care, and many are not real buyers of the category they are asked about.
Recruiting fresh for every study costs more effort, but gives you better data. And better data is the only way to get deeper insights: the best analysis cannot fix bad answers.
How do you make sure answers are real and honest?
Every respondent goes through screening questions on their actual category behavior before entering the study. During the interview, consistency checks and attention questions flag careless or contradictory answers, and duplicate or suspicious entries are removed before the analysis.
DeepQuery also helps: because it asks follow-up questions, vague or copied answers become evident quickly.
In which countries and categories do you work?
We have run more than 600 projects in 29 countries across Latin America, the US, the UK, Europe and Asia, for 17 industries: food and beverages, personal and home care, financial services, retail, automotive, media and telecom, among others.
Because we recruit through digital ads, we can reach category buyers in almost any market where people are online.
What happens to my data?
Your briefs, your results and your respondents' answers are used only for your study and are treated as confidential. We work under NDA when needed, and respondents' personal data is protected and never sold or shared.
Working with Tribu
What kind of questions can you answer?
If it matters to your business, we can research it. We cover the whole brand cycle: discovering what is going on and why (category landscape, consumer deep dives, segmentation), testing what works (concepts, claims, packs, pricing, brand drivers) and tracking how the market moves (brand health, trends, forecasting).
We don't sell packaged products. Every program starts with your question; then we choose the technology and the protocol that fit it.
How fast are results?
Days, not weeks. We are about three times faster than a traditional agency because recruitment, technology and analysis are all in-house: there are no handoffs between a panel provider, a fieldwork house, a tabulation team and the analysts, and the agents work in parallel.
How much does it cost?
It depends on the scope: number of markets, sample size and depth of the analysis. Because we are fully integrated, a Tribu study typically costs 30% to 50% less than an equivalent traditional study. The best way to see the value first is the free pilot.
What do I receive at the end?
A decision-ready deck where every slide states one finding, in plain language, with the people and techniques behind it. Where it helps, live simulators your team can use (for example, to test prices or product configurations). And an annex with the full method, including how many agents worked on your study.
A Tribu strategist presents the results to your team and stays available for follow-up questions.
Can you work with our existing data or trackers?
Yes. We can combine new data with your trackers, past studies and market data. The value is often in the relationship between sources: every variable is analyzed against the rest, which opens up more complex questions.
What do I get in the free pilot?
One business question, answered in one week, at no cost and with no commitment. We recruit real category buyers for your question, run the agent swarm and deliver a short deck with the findings and the method behind them, presented by one of our experts.
It is the best way to judge the depth of our work with your own question.
✓ RECEIVED
Your question is in.
A senior researcher writes back within 1 business day.
Prefer email? Write to simon@tribudata.com any time.
404 · PAGE NOT FOUND
This page doesn't exist. Your question does.
The link is broken or the page moved. Bring us the question instead.
Legal
Privacy policy
Last updated: October 2026
This policy explains what personal data Tribu collects, why, and what rights you have. It covers three groups of people: visitors to tribudata.com, the clients and prospects who contact us, and the people who take part in our studies (respondents).
1. Who we are
Tribu Data, Buenos Aires, Argentina, is the data controller for the processing described here. For anything related to your personal data, write to simon@tribudata.com.
2. Data we collect
Website visitors. Technical data (IP address, browser, device, pages viewed) and interaction events (clicks on the free pilot button, video plays, form starts), collected through our analytics tool and the cookies described in section 8.
Prospects and clients. What you send through our forms or by email (name, company, role, work email, country and your business question), contract and billing details, and the files and datasets you share with us for a study.
Respondents. Your answers in our surveys and interviews, your screening answers (category purchase, profile) and basic technical data from the device you answer on. We recruit through digital ads; the ad platform's own processing is governed by its privacy policy. We ask for contact details only to administer an incentive or a follow-up interview, and we keep them separate from your answers.
3. Why we use it
To run studies and deliver findings to our clients (performance of a contract with clients; consent of respondents). To answer your enquiry and run the free pilot (steps prior to a contract and our legitimate interest in business communication). To screen respondents and keep data quality: detecting duplicate, careless or fraudulent answers (legitimate interest). To improve our methods and tools, using aggregated or anonymised data (legitimate interest). To measure and improve the website (consent where cookies require it). To comply with legal obligations.
4. How we use AI
Our analysis is done by software agents under the supervision of Tribu's researchers. Before analysis, respondent data is pseudonymised: direct identifiers are removed or replaced by codes. Data from a study is used only for that study and never to train models for other clients or third parties. Where we use external AI providers, we do so under contractual terms that prohibit them from using the data to train their models.
5. Who we share data with
We never sell personal data. We share it only with service providers that help us operate (cloud hosting and storage, survey and interview platforms, ad platforms for recruitment, analytics, AI providers, invoicing), under contracts that limit what they may do with it; with our clients, who receive findings in aggregated form and verbatims without identifying details, never a respondent's identity; and with authorities, when the law requires it.
6. International transfers
Tribu operates from Argentina and runs studies in Latin America, the United States, the United Kingdom, Europe and Asia, so data may be processed on servers outside your country. When data of people in the EU or the UK is transferred, we rely on standard contractual clauses or on an adequacy decision; Argentina holds an EU adequacy decision.
7. How long we keep it
Enquiries and pilot requests: 12 months after the last contact, unless a project follows. Client project data: for the duration of the contract and three years afterwards, then deleted or anonymised, or earlier if the client asks. Respondent answers: pseudonymised for analysis and kept for 12 months after the study is delivered, so that every number can be re-run and audited; contact details for incentives are deleted within 30 days of payment. Website analytics: 13 months.
8. Cookies
tribudata.com uses strictly necessary cookies and, with your consent, analytics cookies to understand how the site is used. You can change your choice at any time from the cookie settings link in the footer.
9. Your rights
Depending on where you live, you can ask to access the personal data we hold about you, correct it, delete it, restrict or object to its processing, receive it in a portable format, and withdraw your consent at any time. Respondents can leave a study at any point. To exercise any right, write to simon@tribudata.com; we answer within 10 business days. You can also complain to your data protection authority: in Argentina, the Agencia de Acceso a la Información Pública (AAIP); in the EU, your national authority; in the UK, the ICO.
10. Security
Data is encrypted in transit and at rest, access is limited to the people working on a study, and every step of our analysis runs as code, so it can be audited and reproduced. No system is completely secure; if a breach affects your data, we will inform you and the authorities as the law requires.
11. Minors
Our website and our studies are intended for adults. We survey people under 18 only when a study requires it and with the consent of a parent or guardian.
12. Changes
We may update this policy; the date at the top shows the current version. Material changes are announced on the site.
Legal
Terms
Last updated: October 2026
These terms cover the use of tribudata.com and Tribu's research services, including the free pilot. A signed proposal or master services agreement prevails where it differs.
1. Who we are and what these terms cover
These terms govern the use of tribudata.com and the research services provided by Tribu Data ("Tribu", "we"). By requesting a free pilot or commissioning a study, you ("the client") accept them. A signed proposal or master services agreement prevails over these terms where they differ.
2. The free pilot
One business question, answered in about one week, at no cost, with Tribu's own recruitment, its technology and the full agent swarm, presented by one of our experts. It is open to companies and organisations evaluating Tribu's services, one pilot per organisation. Tribu may decline or adjust a request, for example in categories or countries where recruitment is not feasible, or for questions that need more than a pilot can cover. Tribu defines the sample, the methods and the depth of the pilot; the week starts when the question and the target are agreed. The pilot commits neither party to further work. Pilot deliverables are provided for the client's internal evaluation.
3. Paid studies
Each study is described in a proposal: scope, sample, methods, deliverables, timeline and fees. The proposal and these terms form the agreement. Changes in scope are agreed in writing and may change fees and timelines.
4. What the client provides
The brief, the information needed to define the target and, for data integration work, the client's own data. The client warrants that it has the right to share that data and that doing so complies with applicable law and its own privacy commitments. Timelines depend on the client's inputs arriving on time.
5. Deliverables and ownership
Once fees are paid, the client owns the deliverables prepared for it (reports, decks, tables and simulators) for use within its organisation and with its advisers. Tribu retains all rights to its methods, tools, software, agents, code, templates, questionnaires and know-how, and may reuse them for other clients. Tribu may use anonymised, aggregated learnings from its work to improve its methods, never identifying the client, its brands or its respondents. Clients may not resell deliverables, present them as Tribu's endorsement, or use Tribu's name or logo publicly without written consent.
6. AI-assisted research
Our analysis is produced by AI agents under the supervision and final approval of Tribu's researchers. Findings are evidence-based estimates from samples and models; they carry the uncertainty inherent in research and are not guarantees of market outcomes. Business decisions taken on the basis of the findings are the client's own.
7. Respondents and personal data
Tribu recruits and handles respondents according to its Privacy policy and the codes of conduct of the research industry. The client receives findings in aggregated form and verbatims without identifying details, and undertakes not to attempt to identify respondents or to use their data for purposes other than research.
8. Confidentiality
Each party keeps the other's confidential information confidential and uses it only for the project. Tribu signs an NDA on request. This obligation survives the end of the project for three years.
9. Fees and payment
Fees, currency and payment schedule are set in the proposal. Unless stated otherwise, invoices are due within 30 days. Late payment may suspend work. Taxes are added where applicable.
10. Warranties and liability
Tribu provides its services with professional care and skill; except as stated here, no other warranty is given. The free pilot is provided as is, at no charge, without liability beyond what the law requires. For paid studies, Tribu's total liability is limited to the fees paid for the study concerned, and neither party is liable for indirect or consequential losses, including loss of profit. Nothing in these terms limits liability that cannot be limited by law.
11. The website
The content of tribudata.com (texts, designs, videos, code) belongs to Tribu or its licensors. You may browse the site and share its pages; you may not copy, scrape or reuse its content commercially without permission. Links to third-party sites are provided for convenience; their content is their own.
12. Cancellation and termination
Either party may end a project in writing. Work done up to that point is invoiced, including costs already committed, such as recruitment. Tribu may suspend or end a project if the client breaches these terms or uses the service unlawfully.
13. Governing law and disputes
These terms are governed by the laws of the Argentine Republic. Disputes are submitted to the ordinary commercial courts of the City of Buenos Aires. For clients outside Argentina, mandatory local rules remain unaffected.
14. Changes and contact
We may update these terms; the date at the top shows the current version. Questions: simon@tribudata.com.