How does the Clustering Work?
Question Design
Crafting the right questions is key for accurate clustering.
Gathering Data
We collect fresh, high-quality data through mobile participation, ensuring we capture real and relevant insights
Clustering Method
Wr choose the appropriate clustering algorithm basedon the nature of the data and the objetives of the survey.
Variable Selection
We select the most relevant variables (i.e.demographics, lifestyle and consumption patterns, etc) to ensure most optimal clustering.
Clustering
Using advanced AI techniques, we group the audience into meaningful segments based on shared traits and behaviors
Analysis
We analyze the clusters to uncover insights that guide precise actionable growth strategies,
Request a Demo
